CRM Manager

Salary: £40k - £55k Location: London

Our client is an exciting fintech app. Having just recently expanded into the US, they are building a global marketing movement and are seeking a CRM Manager. This person will lead the CRM & Retention strategy that will facilitate growth and transformation. The successful candidate will be part of a global marketing team, working closely with stakeholders across the business and will be responsible for delivering the B2C engagement & retention strategy.

You will need to:

  • Lead the global team to proactively develop key journeys that aim to improve conversion rate, activation rate, churn prevention, up sell, referral, and general positive brand sentiment.
  • Work closely with the wider Marketing team and other departments across to deliver integrated communications programmes
  • Plan, create, implement, manage, and optimise omni channels journeys
  • Proactively identify opportunities and strategies to drive customer retention and activation
  • Increase levels of engagement amongst existing B2C subscribers including behaviourally-triggered campaigns
  • Continuously evolve company customer journeys, to ensure optimal proposition to engage & retain subscribers
  • Work with the data team to deepen the understanding of our parent and child audiences and develop data driven CRM campaigns


  • SalesForce Marketing experience is essential (certified preferred)
  • A results-focused approach, with a proven record of generating revenue improvements
  • Excellent numeracy, with strong analytical capabilities
  • A collaborative approach, combined with initiative and pro activity
  • A ruthless ability to prioritise high-impact projects and execute them to completion
  • Confident and articulate communication skills

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